Repeat Purchase Rate (RPR) is a metric that measures the percentage of customers who make multiple purchases on an online marketplace platform. It is an important metric because it can indicate customer loyalty and satisfaction with the platform.
RPR can be calculated by dividing the number of customers who make multiple purchases by the total number of customers who have made at least one purchase on the platform. This metric can be tracked for individual sellers or for the marketplace platform as a whole.
Online marketplaces can improve RPR by providing a positive customer experience that encourages customers to return and make additional purchases. This can include offering competitive pricing, providing high-quality products and services, and providing excellent customer service.
By monitoring RPR, online marketplaces can identify areas where they need to improve to encourage more repeat purchases, such as improving product quality or expanding the product assortment. Increasing RPR can ultimately lead to increased revenue and profitability for the marketplace platform.